We built this because we were the ones drowning in tabs

Aurelle started inside a fifteen-person homeware shop. Orders lived in one system, stock in a spreadsheet, courier bookings in a browser tab that someone had to keep open. Every Monday started with an hour of reconciliation nobody wanted to do.

So we built the thing we wanted: one place where an order moving to shipped updates the stock count, the courier record and the customer's notification at once. Other shops asked to use it. That is the whole origin story.